Although mass emails are not spam, people often think they are. To make matters worse, many individuals use spam to send out bulk emails making it hard for businesses who are sending out legitimate mass emails. That is why it is vital that you compose and manage your emails correctly and only send them to people who have opted in to your list.

Mass email marketing can be an extremely efficient method to attract potential customers and to build relationships with your existing customers. With mass email marketing you can send your message to countless recipients with  just one e-mail. Just imagine the savings! Imagine how much it would cost to design, print and mail ten-thousand postcards as opposed to emailing!

The most important first step in starting a successful mass email marketing campaign is finding the most cost effective way to get your emails out. After that you can figure out how to compose your emails, what you want to promote, and how often you will send them out.

You also need a way to track the success of your campaign.

Businesses usually use mass email marketing to promote their merchandise or services to their regular and potential customers. Its a great way to target emails to  the right people. Mass email marketing can be a very efficient tool to increase sales and build trust between you and your clients. When done correctly it can be one of the most cost-effective ways to take you business to a new level.

He asked me if he had to show checks? Maybe if he just showed his checks, then people would want to join his business. Then he asked if he should roll up in his Land Rover and flash his watch in the intro to his video on his capture page. Maybe SHOWING the results wouldn’t be as much hype as using all the cliché business opportunity language…

I shared with him that the checks, cars, and jewelry where NOT going to separate him from the mass of the sites out there today. I told him that the people who win today are the ones who PICK UP THE PHONE.

You see it is PERSONAL CONNECTION that is missing from the sales funnel of today. Do you remember the last time you filled out a form and got a call back within 30 minutes?

I then went on to share with him how to get sms text notifications from his site.

So what is the KILLER SECRET to building a real business opportunity funnel today? Pick up the phone! Call your prospects! Ask them why they filled out the form! What where they looking for? Do they fit your culture?

Now it’s your turn, comment below. What is your favorite question to ask a prospect?

First of all, for those of you who are not familiar with Autoresponders, an Autoresponder is an online marketing tool that sends out automatically generated Emails to follow up with people who have visited a website and expressed an interest in a particular product, program or service. I am sure many of you are have received Autoresponders via email. Everyone at some point in time has subscribed into an Autoresponder to get more information about something, get something free, or to be notified of special offers.

Very few business owners truly know the power of the Autoresponder. If you are really serious about building your online business then you must have a well-written Autoresponder. Now, keep in mind that there is a fine line between persuasive and just down right rude. It is SO important that your Autoresponders do not cross that line. The key  to a successful Autoresponder is to to leave it to the professionals. Custom written Autoresponders that come across as personal and speak about your business can be the difference between your success and failure.

Think about how many people visit your website on a monthly basis. Are you getting a few thousand or more website visits? If you are not collecting the information of even a fraction of your visitors, then you are wasting your website traffic and ultimately throwing away money. Email Autoresponders, when written correctly can be a great tool to convert your website visitors into clients.

Here are the top 5 reasons you need Autoresponders:

1. Autoresponders will keep your product or service in your website visitor’s mind, not just once but as many times as you want.
2. Autoresponders help you build your contact list and ultimately build your client base.
3. Autoresponders are easy and worry-free. Once your Autoresponders are set up they will automatically go out in strategically timed intervals.
4. Autoresponders cut out the need for advertising, saving you money and time.
5. Autoresponders get your message out quickly while your service or product is still fresh in your website visitor’s mind.

To succeed in today’s digital marketplace, you and your business deserve to be remarkable.  You must ‘stick out’.  You must connect with speed with your customers and prospects. Seth Godin, famous author, marketing genius and founder of Squidoo,  calls it ‘The Purple Cow’. The Purple Cow is about transforming your business by being remarkable.  Stephen Covey refers to this as your USP – or Unique Selling Proposition.  What is it that sets you apart from everyone else? What makes you unique in your given field?  Or even better, how do you create your VERY own space, where there is NO competition!  W. Chan Kim and Kan Ch and Renée Mauborgne, in their best sellingbook, refer to this as the Blue Ocean Strategy, which provides a systematic approach to making the competition irrelevant.

If you are driving down the road with your family and see a cow, your reaction is “oh, a cow” or you have no reaction at all, as cows are boring. Everyone has seen a cow. But what if, just what if you were driving down the road with your family and saw a purple cow… your kids would yell, “WOW! STOP THE CAR – I SEE A PURPLE COW! Grab the camera, let’s stop and check this out, let’s put it on Facebook, YouTube,  and tweet about it!” Your job as a business owner is to build purple cows and have people stopping in their tracks to check out your purple cows as often as possible.

The overall benefit from being remarkable is that others will remark about you and your business to others – leading to more exposure, more sales and profit.

With CRMm™, our team and technology can help you deliver your unique message.  Our fully integrated CRM with cutting edge technology tools will empower you to connect quickly and personally with each of your customers. Contact us to learn more about creating your unique selling proposition  and how you can access CRMm™ for your entire company. We can help you design and deliver your purple cow!

As Seth so perfectly states: “You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.”

In Direct Sales and MLM it is extremely important to provide an “Easy-To-Follow-System” for each of your distributors. When you build your business with this system, they imitate you, and create results in return!

How do you build the business and to earn a real income? What is the process of finding prospects for the business? How do you share the story with the prospects? How do you follow up? In what order do you share the company information with your prospect?

All of these factors combine to create your system and your exposure roadmap. This easy to follow roadmap must be so simple and mapped out that the most inexperienced person can get results.

“If you have to be EXTRAORDINARY to get results with your system, very few people will stay on your team.”

But if its easy to follow your exposure roadmap and get real results, retention is the natural response.

One path may be:

1. Connect With The Prospect
2. Invite Them To Your Video Capture Page
3. Have Them View Your Video Tour Site
4. Prospect Receives Autoresponders Inviting Them To Next Step
5. Prospect Views Recorded Business Overview Videos
6. Call Prospect To Answer Questions
7. Send Video Email To Prospect
8. Set Up 3-Way Call
9. Invite Prospect To Get Started

What is your path? Comment and Share below